The three deep dives are only the headline. Across agency and in-house roles I have run 8 to 12 concurrent accounts at a time, from a six-store retail brand to global diagnostics, pharmacy benefits and physician personal brands, much of it inside a strictly regulated healthcare market where every claim is checked. Below, a broader cross-section, with what each one produced.
A four-month LinkedIn-led campaign to educate healthcare professionals on the ENFit enteral safety standard, built around technical carousels and short-form video.
A national breast-cancer awareness campaign for a renowned physician, built in 45 days on a ~$1.9K budget: 35 animated videos that broke through the Pink October noise.
As Marketing Manager, I rebuilt a six-store retailer from a generic home center into a finishings reference brand: new identity, digital channels and a specifier network, with a peak campaign returning 400× on ad spend.
An always-on editorial and social operation for a pharmacy-benefits leader: content calendar, campaigns, email marketing and LinkedIn, run as a continuous system rather than one-off posts.
A full social operation across feed, reels, stories and newsletter, paired with like-generation campaigns. Year over year, the audience growth rate nearly doubled.
Building a specialist’s digital authority from a standing start: profile-visit campaigns and consistent educational content that compounded month after month.
LinkedIn content strategy for the diagnostics business across Brazil and LATAM, with an annual performance analysis of the top-performing content that set the following year’s plan.
Social and content direction for a dermatologist’s personal brand, translating clinical expertise into approachable education for patients across feed and stories.
Brand and content support for a health plan serving Brazil’s federal tax auditors, including the “Muito + Premium” programme, in an environment governed by ANS and LGPD compliance.